Coach always knows how to throw a party. And this was no exception. There are 4 rooms of activations. I'm debating giving so many details because I feel you should go and experience it yourself, but chances are I will post this blog post after the event ends.
When you enter, you are placed in a dark room filled with TV sets playing static and coach logos There are 3 phone booths ringing. Guests are encouraged to pick up the phone, where their life coach is on the other end.
The next room was a totally blank all white subway car. You check in at a desk and are given a bucket of markers. Some of the best things I saw written were about Trump, gun control, pride and the Coach carriage logo. Street artist WhIsbe was tagging the wall with custom art. His notable Gummy Bears series could be seen on the ceiling and walls.
Third room was a Coney Island escape. Skee ball games are branded and require coach tokens to play. A hovering massive clown haunts the room. The DJ plays 90s flashbacks (my jams) while guests danced and drank signature cocktails. Ne-Yo mingled with Stuart Vevers and Joan Smalls before BK Steppers came in with a killer performance.
The final room is a dark forest with hanging moss. You can have your tarot cards read before leaving the activation. And the cherry on top? The ice cream truck out front.
