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Alyssa Greenberg

@smallgirlbiglens
  • Editorial
  • GRWM
  • Red Carpets
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Coach Fall 2017

March 16, 2017

I'm sure people are sick of looking at all my Coach photos because I post them every other day, but I'm still obsessing over the Fall 2017 show. Creative Director Stuart Vevers put together another the cool IT girl collection filled with florals, fur and even Fisher Price logos on bags.

My images can be found on Coach's social feeds, The Zoe Report and Simon Mall advertisements. 

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In NYFW Tags coach, simon malls, the zoe report, stuart vevers, fall 2017, fw17, nyfw
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Prabal Gurung Fall 2017

March 15, 2017

Femininity With A Bite

The above title was the show's hashtag, which should give you a not so subtle hint of the theme of Prabal's Fall 2017 collection.

Prabal Gurung's approach to feminism was inspiring. Girls marched down the runway finale in white and black tees with sayings like "You Can't Stop Me" and "This Is What A Feminist Looks Like." An ode to the female body and empowerment continued through the show with choice of models of varying body shapes on the runway. Bold colored graphic eye liner above the lid mirrored the theme of empowerment with slick back ponies. 

Model Ashley Graham sat front row to support Prabal, her new partner in collaborating for Lane Bryant . SJP also was in attendance and shed some tears backstage when talking to the designer about the beauty of the collection. Other friends included stylist Rachel Zoe, Quantico's Priyanka Chopra and Contance's Upper East Sider Leighton Meester. 

In NYFW Tags priyanka chopra, leighton meester, rachel zoe, ashley graham, sjp, sarah jessica parker, prabal gurung, this is what a feminist looks likes, femininity with a bite, feminism, fall 2017, nyfw, fw17
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Proenza Schouler Fall 2017 for T Magazine

March 7, 2017

White brick walls with black cords lined the floor backstage as the models with bleached eyebrows and white eyeliner lined up in cut out graphic dresses and shiny clutches .

Check out the gallery on T Magazine

In NYFW Tags t magazine, nyfw, fall 2017, fw17, proenza schouler
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Sies Marjan Fall 2017 for T Magazine

March 7, 2017

Sies Marjan hosted their show at the Hilton Midtown, which seemed like an odd fit at first but once I saw the ballroom it couldn't have been more perfect. The teal walls were a contrast to the neon fur and silk downs. I was already excited to edit my runway photos before I even took them.

Check out the full gallery at T Magazine

In NYFW Tags sies marjan, t magazine, nyfw, fall 2017, fw17
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Tory Burch Fall 2017 for T Magazine

March 6, 2017

I adore shooting this show because the clothes are actually pieces I would buy. Many shows I have an admiration for, but the style isn't my personal style. Tory Burch's brand is. The whole collection had me picturing myself on the steps to the MET eating yogurt with the upper east siders. 

The bows in the hair & on the shoes were on point

I drooled over the jackets - that I knew would be staple pieces in my wardrobe

The monograms made me swoon

Tory is one of the few designers that puts the models backstage in matching outfits. As a backstage photographer, this to me is gold. It makes the beauty images captured unique to the rest of the shows and puts the focus on the actual look. Tory's tracksuits are on another level too. They are chic.

First looks this season was perfectly set up backstage against a white wall and wood panel flooring in the Whitney Museum. Less than 10 photographers lined up against the rope as the models graciously posed for full shots. 

I quickly ran to the runway and snagged a spot in the pit next to someone from Tory's team streaming the runway live on Instagram. I loved the angle I shot the show from last season, so I knew I wanted to be in a similar position for this show.  

The cherry on top of it all? Seeing Tory Sport regram my outtake from backstage. 

For the full gallery, check out T Magazine

In NYFW Tags tory sport, tory burch, fall 2017, fw17, NYFW, t magazine
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Michael Kors Fall 2017 for T Magazine

March 6, 2017

Spring Studios is notorious for holding Kors show every season and the large windows and white walls are a photog's dream. 

Models wait in line for fresh pressed juices, something unusual to catering at shows. I had my first green juice to fit in with the crowd. Peer pressure isn't so bad all the time. 

Ashley Graham was a bombshell in the grey fur coat and super giddy backstage chatting with Amber Valletta. "We must get together for sushi soon, " Graham gushes to Valletta.

Last Michael Kors show, I wasn't too pleased with the first looks images I had taken so I was determined this time around to create unique imagery that I was proud of. Some of my favorite fashion week shots were taken at this show. 

For the gallery check out T Magazine and their beauty report from the show. 

In NYFW Tags michael kors, all access kors, fw17, fall 2017
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Brock Collection Fall 2017 for Yahoo

March 6, 2017

Brock Collection was my first show of NYFW. Last November, the designers (husband-and-wife) won the CFDA/Vogue Fashion Fund, so I was eager to start the week with such an important show. Wintour was in attendance - no surprise since she was a part of awarding the duo the prize of VFF. She came backstage, where the designers showed her the collection first hand and described the pieces and inspiration. Beautiful live music played as the models graced the runway in feminine cardigans and pencil skirts.

My photo was on the homepage

of Yahoo Style ! 

Such an honor 

Fellow backstage photographer Nina Westervelt and I backstage at Brock Collection. 

In NYFW Tags fall 2017, brock collection, yahoo style, fashion week, fw17
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