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Alyssa Greenberg

@smallgirlbiglens
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NYFW Fall 2018 for T Magazine

March 8, 2018

TOM FORD

When T assigned me Tom Ford's Men Show I was overwhelmed with excitement.  I was completely speechless when I saw Mr. Ford himself at the show taking notes of the models and their walks during rehearsal. It wasn't until 15 min before the show that I learned the finale would be launching his underwear collection. 

I wanted my work from this show to look different than my past. I didn't want it to look like "backstage" but more editorial in nature with a detailed focus on more portraiture. I also edited the images differently with a more desaturated color palette focusing on the body and skin tones of the models.

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JASON WU

Wu's show was the only women's show I captured for T this season. The bold eye look allowed me to capture more beauty and portraiture than I typically do during NYFW. However the portrait of Whoopi Goldberg might be the highlight of my career thus far.

I watch The View everyday in my office and have adored Whoopi in all her accomplishments. No one was asking her for a photo as she sat front row, so I thought maybe she was unfriendly or didn't want to be photographed. I waited around until the end of the show and lingered as she greeted friends. I politely tapped her on the shoulder when I noticed a lull in the conversation. She was so sweet and posed for a portrait on the runway. I hope reading this is a reminder to all photographers to always ask for the shot! Never be intimidated. I mis-judged the situation by seeing no one shooting her and I am so happy I pushed myself to talk to her. Every time I look at the photo I smile thinking of how lucky I am to meet the people I do in my industry. 

In NYFW, NYFWM Tags t magazine, tom ford, nyfwm, jason wu, whoopi goldberg, olivia palermo, coco rocha
← International Women's Day 2018NYFW Fall 2018 for Monse →

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