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Alyssa Greenberg

@smallgirlbiglens
  • Editorial
  • GRWM
  • Red Carpets
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NYFW x Coach FW20

March 27, 2020

Due to quarantine, I have been able to catch up on my blogging. Here is some outtakes from Coach’s NYFW. My vintage soft style in shooting mirrored the collection and inspiration for the show. Attendees included Zoey Deutch, Jon Batiste, Megan Thee Stallion, Camila Morrone, Miles Chamley-Watson, Qunicy Brown, Paloma Elsesser and of course Coach ambassador Michael B Jordan. The iconic Debbie Harry came out at the finale to preform and walk with Stuart down the runway.

In NYFW, Coach Tags michael b jordan, megan thee stallion, runwat, runway, coach fw20, fall 2020, zoey deutch, Miles Chamley-Watson, Qunicy Brown, Zoey Deutch, Jon Batiste, Camila Morrone, Paloma Elsesser
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NYFW Fall 2018 for Mansur Gavriel

February 26, 2018

This season I got to work with photographers Tanya and Zhenya Posternak at the Mansur show. Both sisters ran the Instagram story account while I shot for social. The collaborative process backstage to create imagery was unlike any show I have done before. Tanya, Zhenya and I met with the Mansur team a week prior to the show to discuss the show schedule and deliverables. I admire their work so much and loved being able to shoot alongside them this season.

Check my work out on Mansur's instagram and website.

In NYFW Tags mansur gavriel, first looks, beauty, runway, fall 2018
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Coach's 75th Anniversary Party and Runway Show

January 13, 2017

Coach's 75 Party was nothing short of memorable. Neon lights. Vintage Cars. NASA. Hari Nef. Disco Balls. Diplo. Leather tags. And bags. Lots of bags. 

I worked throughout the night posting in real-time to social media all of the happenings, so millennials at home could feel the energy and movement of the runway and party lights on the tall Pier ceiling. 

The runway turned into the dance party as Zoe Kravitz djed. Guests clinked their glasses, formed dance battle circles and cozied up to other guests as Kanye, TLC and Aaliyah played in the background.

I've attended lots of parties and photographed my fair share but this most definitely was the best.  

In Coach Tags coach 75, pier 94, drew barrymore, coach, anniversary, runway, dree hemingway, zoe kravitz, emma roberts, rex
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Ralph Lauren Spring 2017 for T Magazine

September 30, 2016

By the end of the week, NYFW can feel repetitive. Hair. makeup. Backstage. First Looks. 

Ralph Lauren was a refreshing end to the hectic fashion week. With no backstage or first looks access, my coverage was limited to front row and runway. Julianne Moore and her daughter sat front row with Haley Bennett,  Rosie Huntington-Whitely, Annabelle Wallis and Jessica Alba. 

After the show, doors opened to their Madison Ave store where attendees could shop the looks immediately. Guests mingled with Ralph and his family while enjoying champagne. 

For the full slideshow check out T Magazine

In NYFW Tags ralph lauren, haley bennett, julianne moore, Rosie Huntington-Whiteley, Annabelle Wallis, jessica alba, madison ave, runway, T Magazine

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