Dust blowing, hair flying, scents flowing - all in historic Pioneertown for the launch of “Coach Dreams”.
A Cadillac is parked next to a movie theatre screen debuting the Coach Dreams campaign video starring Binx Walton and Jean Campbell. Editors and influencers flock to the desert for a lunch, tarot card readings and sun bathing by the pool.
It was the perfect trip and setting for the campaign launch.