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Alyssa Greenberg

@smallgirlbiglens
  • Editorial
  • GRWM
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Basket Heart for PUMA

March 14, 2017

PUMA Sportstyle has launched the product images and GIFS I shot for them highlighting the new Basket Heart sneakers. The iridescent swoosh matched the texture and environment of the Dream Downtown bathroom tiling. Yes, I shot those in a bathroom. I really wanted the rainbow in the shine to standout, so the white and black bathroom allowed me to put the focus on the unique swoosh that was launching int eh collection.

The second set of Basket Heart sneakers were suede and had glitter soles. It felt appropriate to shoot the shoes in front of glitter gold backdrops to match the logos/branding on the side and heel. The white table subtly reflected a bit of the glitter sole and hot pink shoe. 

I was a prop stylist, creative director, lead photographer and BTS photographer on this shoot, which allowed me to showcase my many skills and creative outlook from start to finish. 

Satin-Color-Flip.gif
In PUMA Tags basket heart, gifs, puma sportstyle, instgram
← Prabal Gurung Fall 2017Proenza Schouler Fall 2017 for T Magazine →

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